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A Guide to Top Email Marketing Software

by Sandra Iakovleva

What is the best email marketing software? Marketers have probably asked this question one too many times. It’s hard to choose because new programs are appearing right and left. It’s also a tool no company can stay without for too long. You simply need email marketing software.

The history of email marketing is quite brief. We started with a simple email list. People would sign up, we would send them broadcast emails and that was about it. When the mailing list starts to grow, this scheme poses a problem. Clearly, you need automation. Over time, we built email marketing systems to be more sophisticated. Today we’ll look at some of the top ones in the market to help you stay one step ahead.

1. MailChimp

MailChimp deserves a spot at the top of the list because it is easily one of the most popular email marketing services. The interface is quite intuitive and there’s a variety of useful tools and devoted support from the team. MailChimp integrates with Shopify and WordPress as well as other platforms.

You will have a very easy email creator, autoresponders, and access to tracking and analytics. A unique feature is the possibility to set up the different delivery times for customers depending on their timezones and segmentation based on geolocation.

MailChimp has a free plan with a limit of 12,000 emails and paid plans start at $10 a month.

Pros: Forever Free Plan, extensive analytical tracking, useful mobile application, great free learning resources

Cons: Difficult transition from free account

2. AWeber

If we talk in terms of popularity, AWeber breaks all records. You have access to a variety of tools whether you’re a small or medium business to help you manage email marketing. AWeber connects to WordPress and is super easy to get started.

You will have access to email templates, be able to manage your lists, autoresponders and tracking and insights. You get plenty of support along the way with how-to videos, tutorials and live webinars. AWeber is free for the first 30 days and later the pricing starts at $19 a month.

Pros: Excellent autoresponder capabilities, easy report access, numerous integration options, regular live webinars

Cons: Limited data importing capabilities

3. Constant Contact

Another big player on the market is Constant Contact. The service is considered one of the fastest growing ones in the world. The perks are that it’s easy to use to get started right away. You can manage templates, contacts and email lists. You also get access to reporting and tracking, have tools for social media sharing and 1GB of storage.

What differentiates Constant Contact from other services is that you get support via live chat and a big library of resources. Constant Contact is the perfect solution for small businesses. There is a 60 day free trial and other plans have the starting price of $20 a month.

Pros: Multiple methods of uploading contacts, competitive pricing options, hundreds of templates to choose from, useful social media campaign resources, great event management tools, access to comprehensive learning materials

Cons: Missing some important campaign management features

4. ConvertKit

ConvertKit is a relatively new player on the market. It’s become a favourite for many authors, bloggers and marketers. It’s a powerful platform that allows you to offer content upgrades and incentives with signup forms. There are also ways to easily manage auto-responders.

It’s a beautiful platform with a really pleasing interface. You can quickly create forms, follow up sequences, and other categories conveniently in a column on the right. ConvertKit plans start at $29 a month with the possibility of a 30-day refund.

Pros: A/B testing, intuitive and easy to use, creates landing pages quickly, just one list to choose from

Cons: No free level, not too much choice in terms of template designs,

5. GetResponse

Another popular email marketing software that is easy to use and really simplifies the whole process. If you’re just a beginner and starting to get into email marketing, check this one out first. You have some great automation tools for campaigns, an easy-to-use drag and drop builder. You also have access to A/B testing, tracking and all the other perks of email marketing softwares.

GetResponse has a free 30 day trial and pricings that start at $15 a month.

Pros: Dozens of email templates to choose from, helpful video tutorials, clean, modern design,  landing page creator, easy-to-import contacts, time-saving email previews

Cons: Missing event management features, slightly higher entry-level price

5. Active Campaign

Smarter email marketing campaigns start here. You can combine automation, CRM and sales and email marketing all in one. You  have some really beautiful email templates and a convenient editor at hand. There are also mobile friendly signup forms. You can get really great insights based on data that Active Campaign collects.

You can send SMS messages to your mailing list as a follow up which is a really neat tool to have at your disposal. Plans start at $9 a month with a free demo.

Pros: Easy setup for all campaign types, top notch user guides, great tools for building custom forms, import contacts lists from a variety of sources, solid campaign management features,

Cons: No built-in survey creation tool

6. Campaign Monitor

Campaign Monitor gives you everything you would naturally look from in a email marketing provider. There’s a very convenient drag and drop email builder, the possibility to create very professional and well design templates. There’s also a segmentation tool for creating campaigns for different contacts based on outcomes.

You can use the customer data to personalize emails, making your clients feel like they’re getting a more personal response. Prices for Campaign Monitor start at $9 a month.

Pros: Mobile-optimized templates,  great template builder tool, screenshot of all major email clients

Cons: No phone support, send limits on campaigns

7. iContact Pro

iContact Pro makes email marketing simpler and much more cost-effective. You have some advanced marketing features, tools, advanced segmentation, tracking, social posting and monitoring tools.

Small and mid-sized businesses can achieve the impossible with this tool. The team working behind this software is truly remarkable. You have direct access to a support line. It’s also a scaleable software that you can count on if your mailing list grows to impressive numbers. Prices start at $14 a month.

Pros: Great social media marketing tools, strong resources to help improve your marketing knowledge, simple menu with clean design, solid tools and resources for large senders, access to a strategic advisor,  diverse integration options,

Cons: Missing some contact importing options, image library limited to 5MB free space

8. Benchmark Email

Benchmark allows you to combine the many tools that are available to create a more powerful solution for your business. It also offers current marketing trends and methods with features ideal for small and large businesses. You have the choice of branching out to major social networks.

Novices will find this extremely easy to use. It’s a convenient tool if  you’re looking for something a little more complex in terms of features. You have the option of having a free plan with a list of up to 2,000 contacts and 14,000 emails per month. Paid packages start at $9.95 a month.

Pros: Great template selection, convenient integration capabilities, impressive visual editor tools, solid learning materials, ability to request new features,  free-for-life plan and nonprofit discount

Cons: No discounts for paying annually


Whether you’re an internet marketer, a small business, or an ecommerce store, you’re going to eventually have to choose an email marketing software. Don’t wait too long because our list presents some of the best software out there. Remember that no service is absolutely perfect, so you need to find what works for you. Take your pick and get started!

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