Have you stocked up on pencils, crayons, notebooks and lunch boxes? Whether you or your loved ones are coming back to school this fall, a familiar pull to look at the season’s newest stationery, clothes and technology lines, no doubt, will get you to buy at least one back-to-school item regardless of whether you actually need it. (Then again, who doesn’t need a pretty new notebook or a cool pen?)
Back to school is its own genre of marketing campaigns, so let’s see how you can use the occasion to promote your brand. Crello has a selection of free themed templates to help you create relevant content for any social media platform!
I’ll start the haul with every fandom’s favorite platform – Tumblr. The microblogging website has been around for over a decade and hosts more than 400 million blogs. If your company has a presence on Tumblr, you might want to use Crello’s Tumblr Graphic format (540×810 px) to design a post for a back-to-school sale, announcement or event. Let’s see what back-to-school templates we got for this format.
This pastel-colored template with a school-themed background of drawn pencils, books, notebooks, rulers, and more, features a rectangular block in the center – perfect for bringing the focus to a brief message about a discount or a sale:
Our next template will work out great for an event announcement, with its bold vertical headline and a humorous illustration:
This blue template can be quite versatile as it’s unrestricted design allows to add or remove text blocks as needed, as well as easily switch up fonts and adjust their size without worrying the text might go over any design elements:
Don’t have Tumblr? Here’s our beginner’s guide to the platform.
Most brands have a business page on Facebook, so almost any back-to-school advertisement campaign will involve at least one Facebook post. Here are some of the Crello’s themed templates you can use to design one.
This design puts its background illustration front and center. The layout will be perfect for uploading your own illustration or creating a post or an ad about an upcoming class, seminar or workshop:
This emotional design conveys the two emotions every student, and let’s be real, teacher, experiences right before the start of the school year – excitement and nervousness:
This cute headline-style template with academic staples, like books, rulers, a pencil, and crayons features a lovely hand-written font and playful colors that will remind your audience of the carefree childhood days, when school was an exciting new adventure:
Need a boost to your business page? Here are 4 tips to maximize your organic engagement rates on Facebook.
As discussed in our earlier blog, Pinterest is great for businesses, with its users spending 29% more than people not using the platform. This means your back to school campaign should definitely include a post to one of your company’s Pinterest boards. Browse Crello’s free Pinterest templates in the Pinterest Graphic category or use any other template you like and resize it with Crello’s Resize tool.
This school-themed design will make a great cover for one of your Pinterest boards. It can also serve as a convenient template for a quote or a headline, though it can be easily adjusted for a sale or discount announcement as well:
This high-contrast design masterfully combines fonts and colors for an organized, yet childish feel. Baby blue brings up associations with calm and naivete, just like many of its fellow pastel shades. The bright orange blots are the opposite of that – bold, loud and heavy, they break up the organized calm of the design:
Another colorful template for a Pinterest graphic is most suitable for posts that intend to share minimum information, making it perfect for the visual platform, where content’s text is often limited to a headline, a quote or a brief message:
Enjoying Pinterest? Read through our advice on making your whole board irresistably eye-catching.
Even if your business does not hold a themed event or sale, you can still set the mood with an inspiring post and engage your followers with a question, a contest or a giveaway. Use this library-themed template to make a post with a quote or an uplifting message:
Nothing says school like a blackboard with the familiar smudged remnants of chalk. Use this template for a text-stingy post or add an additional text field using Crello’s Texts tab that allows adding heading text, subheading text, body text or Photo Text to your design.
This template for an Instagram post gets straight to the point with its sweet school-themed drawings, manga-inspired Sensei font and stylized blackboard customizable background:
Want to ensure your back to school graphics blends in with the rest of the page? Check out our guide to maintaining a coherent look.
Back to basics
Back to school campaigns are a classic you don’t want to pass up. Teachers, parents and students are shopping for supplies and apparel, so make sure your relevant goods and services are well represented online and offline, for all categories of your potential buyers to consider. Research your target audience thoroughly to determine the right products and groups of customers to offer discounts to and develop marketing materials that will grab attention and drive sales.
Craving more inspiration? Look through our back to school tips and ideas from 2017!