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The Ray of Hope: Visual Design Trends for 2021

by Julia Gabriel

The Ray of Hope: Visual Design Trends for 2021What’s happening to visual design in 2021? Depositphotos investigated the dominating digital design trends for the year ahead. Here’s your crystal ball to see the future!

Each year, the Depositphotos team studies the data from its users, influencers, search, research reports, global news, and new art to report creative insights for the year ahead. This year, Depositphotos offers a bright light at the end of the tunnel that seemed so dark throughout 2020. 

Depositphotos collaborated with the leading industry experts including Droga5 London, Design Bridge, Active Theory, Your Majesty, Dentsu ACHTUNG!, Publicis, Leo Burnett Ukraine, Saatchi & Saatchi Ukraine, [isdgroup], Locomotive, and visual design experts from Google. 

Thanks to the new technologies, visual excellence becomes no longer the realm of graphic professionals. Stunning visual experiences are going mainstream. To keep pace with more sophisticated design skills, creative tools are also evolving, as they help fluently turn ideas into reality. At Crello, new 2021 design trends quickly became incorporated into the latest additions to templates and visual objects.

Let’s take a look at some of the most notable trends to help you stay on top of your game, plan your next creative design, or inspire your new digital project. 

Optimistic colors and imagery

Create positive messages by using cheerful colors and friendly welcoming imagery:

The Ray of Hope: Visual Design Trends for 2021


Focus on wellness

In the wake of the global pandemic, health and wellness take the central stage. It’s easy to add calming and balanced colors to your Crello images and visuals that emphasize wellness:

The Ray of Hope: Visual Design Trends for 2021

Solace in Nature 

Embrace nature-inspired color palettes, organic textures, and authentic photos in the Crello selection of designs:

The Ray of Hope: Visual Design Trends for 2021


Gamified by Design

As we adjust to the new reality, make your users more engaged with immersive designs, be it animated elements, stylized dashboards, or thematic badges. A trouble-free and entertaining approach makes daily online activities more enjoyable.

The Ray of Hope: Visual Design Trends for 2021Visual trends don’t exist in a vacuum. Every style and color are connected to new social references, emerging innovations, and aesthetic shifts. Creativity spans numerous perspectives, mediums, and skills. That’s why the trends for 2021 expand from photography, illustration, and vectors to motion graphics and immersive experiences. Change is in the air, and all of us are welcoming it! 

“Our world greatly changed over the past year and it has never been more exciting to explore where visual communication is heading in the near future. The 2021 trends report is full of new insights for brands and content creators that aim to make the new reality we’re living more thrilling than challenging. We collaborated with international award-winning creative agencies and industry experts for more tips and advice that could help your projects in the coming year,” – says  Maria Sibirtseva, Creative Project Manager at Depositphotos.

So go ahead and take a look at the full list of top visual trends that will shape 2021. View the inspirational Virtual Trends 2021: Living a New Reality report here.


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