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Visuals in audio content: why podcasts need good design, too

Visuals in audio content: why podcasts need good design, too

Whether you're still thinking about launching a podcast, or are already hosting an established show with millions of downloads, branding and design w...

Whether you’re still thinking about launching a podcast, or are already hosting an established show with millions of downloads, branding and design will always be vital growth factors.

This article will discuss why you need to create effective visual communication for your audio content, and how to do so. 

Why podcasts need good design

Besides relevance, high-quality audio production, and the brilliance of your show’s guests, design is a key factor that directly affects the perception of your podcast. 

Original and consistent visual communication will help stand out from over 2 million podcasts and drive new listeners.

Branding strategy for podcasts

Whether you’re using podcasting as a marketing tool to promote your business or build a personal brand, you must have a branding strategy for its visual representation.

It’s all about using your logo, color palette, and other core brand assets to convey a certain feeling, emotion, or purpose to your audience.

Depending on the marketing aims you’re pursuing with your podcast, it’s essential to think about:

  • Raising awareness about your show. Which qualities would you like to highlight?
  • Creating positive podcast associations. What is the first thing that will come to your listeners’ minds when they see you on social media?
  • Audience. What do your loyal listeners look like?
  • Recognizable identity. How do you ensure that your audience never mistakes you for another show?

Ensure that you’re on-brand with imagery and designs for your podcast.

A unified branding strategy will help you communicate with your listeners more clearly. And the more consistent your visual communication is, the more steady your audience growth will be.

Keep your podcast designs consistent with online brand kits

You can play with colors, texts, and other design assets. However, constantly switching themes and layouts might confuse your audience.

Duct Tape Marketing is a brand, so our podcast cover was designed to fit into other brand elements – we have refreshed it once in 16 years of podcasting.

John Lee Dumas, founder, and host of Entrepreneurs on Fire

Keep communication for your podcast consistent, especially in terms of graphic design. Maintaining style guidelines might be challenging and time-consuming, especially when you actively record new episodes.

No worries, you can use VistaCreate to create a customized brand kit for your podcast.  Your designs will automatically be branded with a correct logo and color palette.

Use ready-made podcasts templates to simplify the design process

People might forget about your podcast if you post very little about it on Instagram, Facebook, YouTube, and other social media you’re using for advertising.

Our cover has been changed 6 or 7 times since we first launched! A number of different designers have worked on it, and we love it because it represents the excitement and FIRE behind being a successful entrepreneur.

John Lee Dumas, founder, and host of Entrepreneurs on Fire

Regular communication is like going to the gym. If you want to gain some muscles – you have to exercise several times a week. 

With hundreds of original Podcasts templates by VistaCreate, you won’t have to sweat in order to design a couple of new Facebook ads for your podcast.

Time to start thinking strategically about your podcast’s branding

According to Nielsen, 78% of surveyed consumers  don’t mind hearing podcast ads, and 62% would consider buying a product after hearing an ad.

No wonder  entrepreneurs are turning to podcasts to reach and grow their audiences.

That’s why it’s important to start thinking about your podcast branding strategy now; before a “nice to have” asset becomes a “must-have”. 

Fortunately, with VistaCreate, you don’t have to be a professional designer to create striking visuals for your audio content. 

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VistaCreate Team

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