The meaning behind yellow
About the color
Yellow was once the color of ancient Egyptan gods. Today, it can be spotted on cyclists in the Tour de France race and on golden arches of the Mcdonald’s logo. The color itself is associated with happiness and leadership.
Indeed, yellow is very sunny and noticeable.
When Vincent van Gogh arrived in southern France in 1888, he wrote to his brother: "The sun dazzles me and goes to my head, a sun, a light that I can only call yellow, sulfur yellow, lemon yellow, golden yellow. How lovely yellow is"!
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Application in design
Being one of the most visible colors in daylight, yellow works perfectly to capture your audience’s attention.
It is known to resonate with the logical side of the brain, which can help you spark curiosity and inspire people with original ideas.
You can effectively use yellow to deliver optimistic messages.