Marketing calendar 2020 May Constitution Day in Poland
  • History
  • Traditions
  • Marketing Activities

Polish Constitution Day History

The history of Constitution Day in Poland dates back to 3 May 1792, when the Polish-Lithuanian Commonwealth adopted its constitution. According to Norman Davies, the Constitution of Poland is "the first constitution of its type in Europe" and it’s also the world's second-oldest constitution, following the American one.

Constitution Day was first declared a holiday two days later, on 5 May 1791, and celebrated a year later, on 3 May 1792. However, the holiday was banned during the partitions of Poland in 1807. Back in 1918, when Poland became an independent country, it was again made an official Polish holiday.

During World War II, the Nazi and Soviet occupiers banned Święto Narodowe Trzeciego Maja once more. It was canceled in 1951 and it wasn’t celebrated until 1990 when Poland became a fully democratic government. May 3 has become a national holiday in 1990 and Polish people have been celebrating it annually for almost 30 years.

Today, Polish people celebrate Constitution Day on the 3rd of May every year. Since people celebrate the Labor Day holiday on the 1st of May, this holiday has become a part of a holiday season known as Majówka when people have many days off to spend time with friends and family, travel, or take a break from busy business days.

Constitution Day Traditions

There are lots of activities you can do during the Polish Constitution Day. Here are just a few of them:

- Post greetings on social media accounts. Polish people are proud of their history, so posting messages and greetings is a must to recognize the holiday and show your respect to the target audience.

- Use relevant hashtags. Using holiday-related hashtags like #ŚwiętoNarodowe or #Poland is a great way to dedicate your social media posts to the holiday without saying much. Moreover, it’s a proven way to get your content discovered by people who are interested in a particular topic.

- Decorate your business offline and online. If you’re a local business, you can fly the flag, use red and white colors to decorate your shop/cafe, or hang patriotic posters. But if you use social media accounts to promote your company, you can put a flag on your logo or create a custom header for your Facebook or Twitter page.

- Share patriotic quotes and slogans. This day is all about the history of the country, its strength and power, so find relevant patriotic quotes that boost the morale of Polish people and congratulate your followers from Poland in an interesting way.

- Sponsor a festival or a party. It’s no secret that people spend a considerable amount of time outdoors on Constitution Day. Thousands of people attend concerts, festivals, parties on this day, so it gives you a great opportunity to spread the word about your company without being too salesy. For example, you can sponsor a festival and get your logo published on flyers.

- Organize a holiday-related quiz. It’s interesting for people to test themselves, so quizzes go viral. And when you give customers an opportunity to win gifts, they are happy to share the good news with their friends and family which means you can increase organic reach and attract new potential customers.

- Offer limited deals. Constitution Day is a perfect time for businesses in the retail, restaurant, and tourism industry to grow revenue. But if you want to boost sales and attract more clients, it’s a great idea to share limited-time offers that encourage people to choose your company over your competitors.

- Go live on social media. Whether you are active on Instagram or Facebook, you can use your presence to establish a connection with your customers who are interested in offline events. How? Attend events and go live to take your target audience behind the scenes. Not only does livestream work better than photos, but it also keeps your audience hooked.

Constitution Day is a historical holiday, but it gives many opportunities to bring your promotion to the next level as you’re able to engage the audience and convert your followers into paying customers. Moreover, people want to be heard and valued, so recognizing their local holidays is a way to establish a connection with your consumers and build trust and brand loyalty.

Marketing Activities for Constitution Day

There are lots of activities you can do during the Polish Constitution Day. Here are just a few of them:

- Post greetings on social media accounts. Polish people are proud of their history, so posting messages and greetings is a must to recognize the holiday and show your respect to the target audience.

- Use relevant hashtags. Using holiday-related hashtags like #ŚwiętoNarodowe or #Poland is a great way to dedicate your social media posts to the holiday without saying much. Moreover, it’s a proven way to get your content discovered by people who are interested in a particular topic.

- Decorate your business offline and online. If you’re a local business, you can fly the flag, use red and white colors to decorate your shop/cafe, or hang patriotic posters. But if you use social media accounts to promote your company, you can put a flag on your logo or create a custom header for your Facebook or Twitter page.

- Share patriotic quotes and slogans. This day is all about the history of the country, its strength and power, so find relevant patriotic quotes that boost the morale of Polish people and congratulate your followers from Poland in an interesting way.

- Sponsor a festival or a party. It’s no secret that people spend a considerable amount of time outdoors on Constitution Day. Thousands of people attend concerts, festivals, parties on this day, so it gives you a great opportunity to spread the word about your company without being too salesy. For example, you can sponsor a festival and get your logo published on flyers.

- Organize a holiday-related quiz. It’s interesting for people to test themselves, so quizzes go viral. And when you give customers an opportunity to win gifts, they are happy to share the good news with their friends and family which means you can increase organic reach and attract new potential customers.

- Offer limited deals. Constitution Day is a perfect time for businesses in the retail, restaurant, and tourism industry to grow revenue. But if you want to boost sales and attract more clients, it’s a great idea to share limited-time offers that encourage people to choose your company over your competitors.

- Go live on social media. Whether you are active on Instagram or Facebook, you can use your presence to establish a connection with your customers who are interested in offline events. How? Attend events and go live to take your target audience behind the scenes. Not only does livestream work better than photos, but it also keeps your audience hooked.

Constitution Day is a historical holiday, but it gives many opportunities to bring your promotion to the next level as you’re able to engage the audience and convert your followers into paying customers. Moreover, people want to be heard and valued, so recognizing their local holidays is a way to establish a connection with your consumers and build trust and brand loyalty.

Colors of Polish Constitution Day

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#b8b8b8
#000000

If you’re working on business marketing specials for Constitution Day in Poland, it’s better to stick to the traditional color palette when creating your marketing images, brochures, flyers, ads, and graphics.

In short, the colors of the flag of Poland are traditional colors of this holiday:

- Red represents the blood of fallen soldiers which means the many struggles for freedom over the centuries.

- White symbolizes the hope for peace by all of Poland's people.

To go the extra mile, you can use various shades of these colors to make your visuals stunning and eye-catching. In other words, let your creativity run wild.

Symbols of Polish Constitution Day

Constitution Day is a big event that honors the history of Poland, so it’s no wonder that common symbols of this day include traditional symbols of the country:

- The flag of Poland

- The White Eagle

- The National anthem, “Dąbrowski's Mazurka”

If you want to use symbols associated with this holiday, consider implementing the above-mentioned unique symbols that represent different aspects of Poland’s cultural life and history.

Templates

The upcoming holidays