Marketing calendar 2020 August International Cat Day
  • History
  • Traditions
  • Marketing Activities

Cat Day History

This holiday was established by the International Fund for Animal Welfare not so long ago, in 2002. Despite the total love of social media for these 4-legged furry friends, there are still a lot of homeless cats wandering the streets. So the holiday is also a reminder to be nice and caring toward this most popular domestic animal.

As short as the history of the International Cat Day is, as long is cats’ history. Home cats descend from the African wildcat. It is believed that people of Egypt domesticized the wildcats to save their crops from vermins over 4,000 years ago. Soon cats became the sacred animals of Egypt. We can assume that kitties did a pretty good job catching mice.

Egypt trade ships sailed to Europe (Ancient Greece and Rome) with cats on board. They were the goods’ guardians, protecting them from the rats. And that’s how Europe got itself a furry pet.

Later, during the Middle Ages, kitties had pretty hard times as they were proclaimed evil animals and witches’ partners in crime. Especially the black ones. But then it all settled into pure admiration. First pilgrims brought them to America, and now the cat expansion covers almost all parts of the world.

Cat Day Traditions

Spoil Your Cat

If you have a cat, spoil it. Today is the day to worship it, pamper it with new toys and treats, play with it until it falls asleep again.

Adopt a Cat

If you’re deciding on having a cat, or a second one, or a 15th one, August 8 is a good date to do it. Adopt from a cat shelter and make the world less miserable again.

Charity

Love cats, but at a distance? You still can get a hell of a celebration—donate! Money, cat food, blankets, cat toys—any help will be welcomed in your nearest cat shelter.

Cat Cafe

Short of cats on this day? You can rent one in a Cat Cafe to celebrate. Well, not exactly rent. But you can certainly watch cats or interact with them while drinking a cup of coffee in a cozy place. That’s even better.

Cat City

If you are feeling adventurous, you can spend a holiday out of town. Or out of the country. Head for the city which is obsessed with cats. Istanbul, for example. Cats literally rule the city and are not allowed to be disturbed. There is even a monument to a cat, laying on the street watching passers-by.

Cat Book

Treat yourself with a good cat story on a Cat Day. Lilian Jackson Braun has an amazing detective series ‘The Cat Who…’ about the cat who helped to solve crimes.

Cat Movie

Spend some time with your furry or human friend watching something fun and cattish. Well-known “Puss in Boots” and “A Street Cat Named Bob”, or “Kedi”—a documentary about smart and adorable cats of Istanbul.

Cat Instagrams

Embrace yourself into the guilty pleasures and scroll through some of the best cat’s instagrams. Here some accounts for you: @nala_cat, @realgrumpycat, @iamlilbub, @white_coffee_cat, @venustwofacecat.

Cat Memes

It’s time to remember all the fun cat stuff from the internet. Don’t resist it. Not today. You have a very grounded right to watch all cat videos you can only find.

Become a Cat

There’s nothing wrong with being obsessed with cats. Go further, get creative and spend a day dressed as a cat. Or at least wear a couple of cat ears.

Marketing Activities for the Cat Day

Do Some Charity

Raise some social awareness. Do good, sponsor a shelter, donate 2% of an item price on cats’ houses or vet, for example.

Social Media

People love cats. They take tons of pictures of them, make funny videos. Feel the furry vibe. Join the flow with a purrrfect looking content designed by pros specially for the occasion. Use the ‘cattiest’ templates you can find.

Discounts for Cat Owners

Surprise your customers in direct mail or make a “bring a pet cat—get a discount” day.

Cat Contest

Create a cat contest on social media with a prize for a best-looking photo. Or the goofiest one. Or pick the winner randomly to be really objective.

Hashtags

#internationalcatday # catlovers #cats #caturday #catsgram #lovecats #housecats #bestcat #catphoto #catstagram #catlife #catworld #instacat_meows

Cat Day Colors

#005e9e
#ffd800
#ed4f3a
#000000
There is no specific color coordination for this holiday. Every cat's fur pattern is unique, so any color fits just fine. Brown, red, grey, black, white, spotty, stripy, a mix of two or three or even more colors. Our furry friends are all so different! Just be creative.

Cat Day Symbols

Cat is the key symbol of the event obviously. In different shapes and colors, active or sleepy. Humans are cat's partners. Symbols or care, love, support and endless food. Stripes represent wild cats. Looks good on a pattern design. Spots represent cat’s fur colors. Also is a nice design to make a furry pattern. Whiskers are a very important part of a cat. Minimum details to make a cat, actually.

Crello Templates for the International Cat Day

The upcoming holidays