Marketing calendar 2020 June International Children’s Day
  • History
  • Traditions
  • Marketing Activities

International Children’s Day History

International Children’s Day holiday has been established in the 1920s – 1930s in Europe at the Geneva conference and has been celebrated annually since then on June 1st. This holiday date has overlapped later with the International Day for Protection of Children started by the Women’s Congress in France.

In different countries, the date of the observation varies, yet June 1st and November 20th are the most popular dates recognized in the vast amount of countries. June 1st is called International Children’s Day, while November 20th is usually called World Children’s Day, or Universal Children’s Day.

International Children’s Day Traditions

International Children’s Day has a theme set up by UNICEF. It focuses on one of the primary children’s rights, such as a right for clean water and a safe climate, or right for education without disruptions.

It’s a tradition to have an awareness talk on that day in primaries and kindergartens. Businesses on Children’s day would tie in with the children-driven initiatives, or run an entertainment event for all their employee’s kids.

Broadcasters air programs for kids, while movies and restaurants would usually provide some kind of a family or a kid-pack discount.

Wearing blue on Children's Day is an easy way to join the global observation, show your support to future generations and raise awareness.

Marketing Activities for International Children’s Day

Go blue for a day! Brands, people, landmarks and celebrities eagerly pick up this approach to transform the ordinary period into funny promotion. A unique activity for the International Children’s Day is the kids “takeover” over your business or stand. Too much for you? Then maybe change the models in your branding campaigns to kids for a day? If you’re represented widely in the media, International Children’s Day fundraiser marathon is a surefire way to get your information out, and your audience engaged and excited. McDonalds has been doing it for decades now, raising millions of dollars for the Ronald McDonald House charity fund. On International Children’s Day, social media is the opportunity to speak to each of your followers in a personal way. Ask your customers what they want most for their kids, or what they wanted most when they were kids. Then find a way to turn this collective wishlist into actionable strategy – a lucky draw, a randomizer, or a start of a grassroots movement. On Instagram, Children’s Day gets huge with all the mommy bloggers and early educators posting their campaigns. Make most of this occasion to get some User Generated content, encouraging the followers to use the “babyface” filter. If you’re planning an activity for a toy brand or a kids’ products on that day, make sure to double-check how you communicate your activation purpose. If consumers will feel that your message is shallow and plainly profit-driven, you may encounter a backlash. International Children’s Day hashtags: #internationalchildrensday #childrensday #June1 #forchildren #childrenday #happychildrenday #worldchildrensday

Colors of International Children’s Day

All Children’s Day celebrations are associated with bright and light colors made into very cheerful, vibrant designs. Multicolor is by right named the color of the holiday. There is probably no other occasion that would call to life as many multicolored designs and leaflets. Blue is the official color for Universal Children’s Day as an activity run by UNICEF. White is used next to the blue, creating a harmonious and hopeful palette.

Symbols of International Children’s Day

There are several classic International Children’s Day symbols. One is a ring of kids holding hands around the globe. The second is the child’s handprint, sometimes combined with an adult handprint, or used in a group. These are usually done in rainbow colors.

Templates of International Children’s Day

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