• History
  • Traditions
  • Marketing Activities

Russia Day History

12th of June became a meaningful and symbolic date for the Russian Federation twice. In 1990, the Declaration of State Sovereignty of Russia was adopted. Next year, in 1991, on the very same day the first presidential elections in Russia took place. Boris Yeltsin won with 57% votes.

It has been officially signed into the Labour Law under the name “Russia Day” in 2002. Since then, prominent Russian citizens get the presidential awards for the merits during the Presidential Palace event in Moscow on this day, while in the thousands of smaller towns and cities crowds celebrate with Russian folk music, dancing, food and funny games.

Russia Day Traditions

The brands picked up the celebratory tradition in the 2000s and started to run patriotically themed promotion campaigns during the Russia Day period. At this time, you can use the most straightforward stereotypes and still look genuine. Models, snow, matryoshkas and of course vodka are just a few words from the top of the head, and it already sounds like a great event.

If you want to awe and trigger your audience, try writing your company logo in cyrillics. Someone said, these letters look like they want to kill each other. Well, so far we know that they truly are a killer eye-catcher.

Food fairs, theatre master classes and musical events give plenty of opportunities for the brands to showcase their product “like a Russian”. The aviation shows we mentioned before are a great place to get your brands seen by thousands of people.

But even if you’re not in Russia, you can leverage the community overseas. The tea parties and official receptions are common to take place on that day at business and diplomatic circles.

Align your new product launch date with this day, or promote information about secret discount codes for Russia Day. Social media communities and Instagram are great places to do it. Falling on the otherwise “low” media season, this date becomes a unique summertime occasion to ride on a PR wave.

Russia Day hashtags: #RussiaDay #RU #ДеньРоссии #12июня #Russia #Russian #HappyRussiaDay

Marketing Activities for Russia Day

The brands picked up the celebratory tradition in the 2000s and started to run patriotically themed promotion campaigns during the Russia Day period. At this time, you can use the most straightforward stereotypes and still look genuine. Models, snow, matryoshkas and of course vodka are just a few words from the top of the head, and it already sounds like a great event.

If you want to awe and trigger your audience, try writing your company logo in cyrillics. Someone said, these letters look like they want to kill each other. Well, so far we know that they truly are a killer eye-catcher.

Food fairs, theatre master classes and musical events give plenty of opportunities for the brands to showcase their product “like a Russian”. The aviation shows we mentioned before are a great place to get your brands seen by thousands of people.

But even if you’re not in Russia, you can leverage the community overseas. The tea parties and official receptions are common to take place on that day at business and diplomatic circles.

Align your new product launch date with this day, or promote information about secret discount codes for Russia Day. Social media communities and Instagram are great places to do it. Falling on the otherwise “low” media season, this date becomes a unique summertime occasion to ride on a PR wave.

Russia Day hashtags: #RussiaDay #RU #ДеньРоссии #12июня #Russia #Russian #HappyRussiaDay

Colors of Russia Day

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White, blue and red are the colors of Russia flag, thus they became the leading colors in the Russia Day setup. The tricolors adorn streets and scenes, while colorful urban zones with blue, white and red beanbags invite the party crowd to chill, chat and relax.

Symbols of Russia Day

If you want to go the national way, use matryoshka and balalaika, samovar and sushki images in your design. It is close to every Russian and can be done tastefully while being fun.

If you want to go state-centric, put the Russian tricolor flag in the center of your design. Pair it up with the two-headed eagle coat of arms. For lighter and funnier messages, go on and throw in a happy bear – a country’s most loved totem animal.

Templates

The upcoming holidays