• History
  • Traditions
  • Marketing Activities

Tiradentes Day History

The history of this day is connected to Joaquim Jose da Silva Xavier (16 August 1746—21 April 1792), a national Brazilian hero who fought for the liberty of his country. With the desire to get rid of Portuguese colonial power, he founded the Inconfidência Mineira movement and was looking for people who could join his attempts to achieve independence and liberty.

When Portugal imposed onerous tax burdens on Brazilians, Tiradentes decided to take to the streets and declare independence on a day when taxes were due. However, the rebels were arrested in February 1789. As a national hero, Tiradentes took responsibility for the action and was sentenced to death on 21 April 1792.

The holiday has its definition, and it’s connected with Xavier’s profession. He was a dentist by profession, so during the trial, he adopted a nickname—"tiradentes", meaning "tooth-puller". Today, this nickname is the name of the holiday.

Despite the fact that this holiday is not an international holiday, it plays an important role in the Brazilian culture, so brands should congratulate their users on this unique event if they have customers on the Brazilian market.

Tiradentes Day Traditions

First things first: Tiradentes Day is not about giving gifts, having fun at the party, or sharing happy moments. It’s a serious holiday that aims at expressing appreciation for the national hero and respecting the history and freedom of Brazil.

However, there are still some ideas on how to prepare your Tiradentes Day social media marketing campaign and congratulate your customers on this big event:

- Publish your greetings on social media: Brazilians value and respect their history, so it’s important to congratulate them on this event. If you want to increase reach and find more people who are interested in this national holiday, use relevant hashtags like #Tiradentes and #Tiradentesmg when posting your wishes.

- Make a brief infographic about this day: Since there's a lack of information about Xavier and people are visual learners, it’s a great idea to make an interesting infographic that can tell more about this national hero and his role in the history of Brazil.

- Create a short video about this event: Yes, people love visuals, and they are in love with videos! To keep your audience hooked and engaged, create a video dedicated to this event. Not only you will satisfy your target audience’s needs, but you can also attract more fans as it’s more likely this video can go viral on the web.

- Dedicate an online quiz to Tiradentes: Who doesn’t like quizzes? People find it interesting to test themselves and share their results with friends. To celebrate Tiradentes day, it’s a great idea to create a quiz and post it on social media platforms like Facebook, Twitter, and Instagram.

- Send email newsletter: If you’re into email marketing, dedicating your email newsletter to Tiradentes Day is a proven way to increase brand loyalty and trust. From sharing photos of your employees commemorating the hero to sharing a story of the hero, there are many ways on how to make your email special for this event.

- Write a blog post about Tiradentes: Another great idea is to write a short blog post with quotes of the national hero that can motivate your customers. However, it’s important to make sure that this idea suits your blog niche before starting writing about the national hero.

- Find out revolutionary slogans: This day is all about the struggle for liberty, so you can shift a focus from Tiradentes to other revolutionists who helped Brazil obtain freedom. Plus, you can make up your revolutionary slogans that reflect the idea of this holiday.

As you can see, Tiradentes Day isn’t the best period for having fun, but you can still organize your brand promotion around this event and cause a buzz among your potential customers without sending them special invitations.

Marketing Activities for Tiradentes Day

First things first: Tiradentes Day is not about giving gifts, having fun at the party, or sharing happy moments. It’s a serious holiday that aims at expressing appreciation for the national hero and respecting the history and freedom of Brazil.

However, there are still some ideas on how to prepare your Tiradentes Day social media marketing campaign and congratulate your customers on this big event:

- Publish your greetings on social media: Brazilians value and respect their history, so it’s important to congratulate them on this event. If you want to increase reach and find more people who are interested in this national holiday, use relevant hashtags like #Tiradentes and #Tiradentesmg when posting your wishes.

- Make a brief infographic about this day: Since there's a lack of information about Xavier and people are visual learners, it’s a great idea to make an interesting infographic that can tell more about this national hero and his role in the history of Brazil.

- Create a short video about this event: Yes, people love visuals, and they are in love with videos! To keep your audience hooked and engaged, create a video dedicated to this event. Not only you will satisfy your target audience’s needs, but you can also attract more fans as it’s more likely this video can go viral on the web.

- Dedicate an online quiz to Tiradentes: Who doesn’t like quizzes? People find it interesting to test themselves and share their results with friends. To celebrate Tiradentes day, it’s a great idea to create a quiz and post it on social media platforms like Facebook, Twitter, and Instagram.

- Send email newsletter: If you’re into email marketing, dedicating your email newsletter to Tiradentes Day is a proven way to increase brand loyalty and trust. From sharing photos of your employees commemorating the hero to sharing a story of the hero, there are many ways on how to make your email special for this event.

- Write a blog post about Tiradentes: Another great idea is to write a short blog post with quotes of the national hero that can motivate your customers. However, it’s important to make sure that this idea suits your blog niche before starting writing about the national hero.

- Find out revolutionary slogans: This day is all about the struggle for liberty, so you can shift a focus from Tiradentes to other revolutionists who helped Brazil obtain freedom. Plus, you can make up your revolutionary slogans that reflect the idea of this holiday.

As you can see, Tiradentes Day isn’t the best period for having fun, but you can still organize your brand promotion around this event and cause a buzz among your potential customers without sending them special invitations.

Colors of Tiradentes Day

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Once you’ve chosen a perfect marketing activity for your brand from the variety of above-mentioned ideas, it’s high time to learn more about the traditional colors of this day. Why? Knowing a holiday-related color palette will help you create stunning images for your marketing campaign that grab the attention of your target audience.

- Green: It’s a color of new life, growth, harmony, freshness, safety, and fertility. It also symbolizes the lush fields and forests of Brazil.

- Blue: It’s a color of depth and stability. It’s also associated with trust, faith, loyalty, and wisdom.

- Yellow: It’s a color of hope, optimism, and remembrance. It also symbolizes intellect, honor, and loyalty.

- Brown: It’s a color of security, home, grounding, stability, and honesty. It also reflects the image of Tiradentes.

- White: It’s a color of innocence and purity. It also stands for safety, purity, and cleanliness.

Whether you want to upgrade your brand logo or make menu specials, sticking to traditional colors of Tiradentes Day is a great idea that will help you stay ahead of your competitors who hope for the attention of the same target audience.

Symbols of Tiradentes Day

When it comes to traditional symbols of this holiday, you may find it hard to get any information on this one. However, many people believe that the common symbols for this day are Joaquim José da Silva Xavier himself, Brazilian flag, and the national bird, Rufous-bellied thrush. If you work on the Brazilian market, there’s no doubt this holiday is worth being on your social media holiday calendar.

Templates of Tiradente’s Day

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