Valentine’s Day on February 14th is the international holiday celebrating romantic love. All over the world, this day becomes the first internationally recognized occasion of the new year, which calls to life numerous events, observations, and promotion campaigns.
If you’ve been blessed with having your true love next for you on this day, the traditional Valentine’s Day celebration calls for sending a love letter with the images of Cupids, hearts, and lovebirds, backing it up with a sweet present and spending some quality time together—think a romantic dinner or a holiday getaway.
Other traditions include sending flirty love notes—“Valentines”, where you can express your feelings and ask your secret crush to “Be mine” or “Be my Valentine”.
In the modern era, in particular, within the trends of Galentine’s and Singles’ day, new traditions get established. Mostly these would include self-care activities such as spa days, massages, indulging in wine and chocolate tastings, or throwing a party with friends.
During Valentine’s Day, marketers would mostly give away teddy bears or free chocolate gifts – making it a great holiday for dentists. But there are better ways to get your audience’s attention and induce love to your brand on the way.
One way to bring value to your customers and get better sales on V-Day is to think through couple-targeted activation, such as:
- Buy 1 Get 2
- Couples-only lucky draw
- Online-to-offline personalized gift delivery
NB: If you plan to run a 1-day campaign on Valentine’s, make sure to schedule at least two waves of reminders beforehand to keep your followers aware via direct marketing or social messengers.
In digital channels, a good strategy is making a customizable card that your followers can send to their sweethearts. If you’re thinking ephemeral like Instagram stories, think cards that can be snapped and easily personalized in a couple of clicks.
Anti-Valentine is a trend. While working on your Valentine’s Day social media activities, make sure to cater to that part of your audience too. The presents for that emerging category tend to include the merchandise with the hate puns and anatomically realistic human heart jewelry.
Another winning strategy for Valentine’s Day campaigns is telling love stories. Take an opportunity to help happy couples relive or create their best memories with your brand. Create a series of love postcards, a comic stripe, or take it all the way through to the shared VR experience.
The power of copy is important on that day. Like the love letters, appreciation messages from the brands get scrutinized and memorized on that day. To come up with a foolproof post, use the best quotes about love and put a heart-shaped frame on your brands’ logo.
Throw a digital letterbox on your social channel by creating a live session or a pinned post. Here, your fans could exchange their love letters to share their feelings with the world, get great presents from the brand, or even get a surprise Valentine’s message delivered by a celebrity.
Popular hashtags: #valentine #valentines #love #valentinesday #valentineday #valentinesdaygift #believeinlove #willubemyvalentine #GalentinesDay #SinglesDay #AntiValentinesDay #bemine #candyhearts
While the traditional colors for Valentine’s day are red and pink, the variations can come, too. The jewelry brand Tiffany, being the champion in the social media for Valentine’s day marketing campaigns over the last several years, reaches amazing results by telling subtle and nicely executed stories in seemingly awkward green and beige palette.
The most recognized symbols of Valentine’s Day are a heart, candy hearts, a heart-shaped box of chocolates, red roses, and the Valentine card—a love postcard inviting the addressee to “be my Valentine”.
Wine, tickets to events, teddy-bears, and ultimately, jewelry are the most common presents to be exchanged between couples on this occasion.
The majority of holidays are fun, bright, and happy. However, some holidays are serious yet important. For instance, Memorial Day, also known as Decoration Day, is a federal holiday in the USA. The Memorial Day definition speaks for itself—this holiday is aimed at remembering and honoring members of a military force who died while serving the United States Armed Forces.
Festa Junina, or the so-called Festa de São João holiday, is a Brazilian harvest festival, adopted from European Midsummer celebrations. This national tradition celebrates the end of the rainy seasons, the rural life, and the beginning of harvest. Brazilians celebrate this unique festival for the whole month of June.
Father’s Day, an occasion to celebrate fatherhood and the father figures role in the society is spread over a hundred different countries. On the third Sunday of June, whichever date it is, families get a perfect seasonal occasion to step outside and throw an open-air, barbeque, picnic or similar fun get-together.
Whether you love beer or not, the Oktoberfest holiday needs no introduction. During the period of the festival, people upload thousands of photos to their social media profiles with event-related hashtags such as #Oktoberfest and #Wiesn to share the atmosphere of the beer festival.