Marketing calendar 2020 May Commemoration of Atatürk, Youth and Sports Day
  • History
  • Traditions
  • Marketing Activities

Commemoration of Atatürk, Youth and Sports Day History

Commemoration of Atatürk, Youth and Sports Day holiday is strongly associated with a Turkish national hero, Mustafa Kemal Atatürk. He was a Turkish field marshal and revolutionary statesman who fought for the independence of Turkey.

Back in 1919, Mustafa Kemal had to organize the Ottoman military units, so he established an organized national movement against the occupying forces. The declaring of Turkish independence was in danger, it was important to take actions, so Mustafa Kemal reached Samsun on 19 May 1919. It was a difficult period in the history of Turkey, but the country became independent thanks to Mustafa Kemal Atatürk. He also was the first President of the Republic of Turkey (1923-1938).

It’s no secret that Atatürk’s arrival in Samsun is an important event on the calendar as it marks the starting date of the War for Independence. In 1938, the Turkish government made May 19th an official holiday and named it as Youth and Sports Day. Later, the holiday got its present name, the “Commemoration of Atatürk, Youth and Sports Day” on the 100th anniversary of Atatürk’s birth, in 1981.

Today, Turks celebrate a public holiday on May 19th and they have various traditions associated with this day that commemorates the life and contribution of Atatürk. To get a better picture of this holiday, let’s take a look at common traditions people follow on this day.

Commemoration of Atatürk, Youth and Sports Day Traditions

Looking for marketing ideas for Commemoration of Atatürk, Youth and Sports Day? Look no more! This holiday is a perfect occasion for running both offline and online marketing campaigns as it plays a great role in the lives of Turks and they are more likely to trust businesses that recognize this holiday and keep up with the trends.

Whether you want to congratulate your customers on the holiday, do product placement, or organize a Commemoration of Atatürk, Youth and Sports Day social media campaign that suits your brand identity, there are several ideas for you to consider.

- Decor your brand logo with the Turkish flag. The easiest way for any business to celebrate the holiday without putting much time and effort into your marketing campaign is to upgrade your logo and make it relevant to the occasion. You can upload your Instagram profile photo or add this logo to your email header, but don’t forget to change it after.

- Share patriotic quotes and slogans. Commemoration of Atatürk, Youth and Sports Day celebrates the Independence of Tukey, so it’s a good idea to publish patriotic quotes or slogans that can motivate other people to respect the history of their country. And if you want to attract more potential customers, don’t forget to use relevant holiday-related hashtags to get your posts discovered.

- Offer seasonal deals and discounts. No matter what your product is, offering discounts and deals is a great idea to satisfy your customers’ needs. Why? People seek out exclusive offers and they feel more loyal to brands that give them a chance to save money. Moreover, national holidays are a perfect occasion to congratulate your target audience with a gift.

- Add holiday-related menu specials. Working in a restaurant business? Treat your customers with a special menu! Add traditional Turkish meals like Mantije, Kofta, or Lahmacun to celebrate the national holiday and satisfy your customers’ wants and needs.

- Show how your company celebrates the holiday. Behind-the-scenes content helps to humanize your brand and get closer to your target audience, so never miss an opportunity to show people behind your company. For example, you can take photos of your employees who celebrate the holiday and publish them on social media or just go live to keep your audience engaged.

- Send unique invitations to brand ambassadors. If you work with brand ambassadors or influencers, you can team up on this occasion and organize something massive to spark interest in your company. For example, you can invite influencers to visit your offline event and therefore attract more attendees who are interested in meeting your brand ambassadors in real life.

- Organize an Instagram giveaway. Who else loves gifts? It’s in our nature to love free stuff, so giveaways and contests attract many people, increase reach, boost engagement, and cause a buzz around your company. To celebrate this holiday, organize a giveaway dedicated to Mustafa Kemal Atatürk and offer valuable prizes your audience will love.

- Tell about your favorite sports and physical activity. Also known as Youth and Sports Day, this holiday is focused on a healthy lifestyle, so it’s a good idea to organize a roundup and ask your employees about their sports preferences. Not only do people feel connected to transparent companies, but they also share this type of content with their friends which means reaching more customers.

Marketing Activities for Commemoration of Atatürk, Youth and Sports Day

Looking for marketing ideas for Commemoration of Atatürk, Youth and Sports Day? Look no more! This holiday is a perfect occasion for running both offline and online marketing campaigns as it plays a great role in the lives of Turks and they are more likely to trust businesses that recognize this holiday and keep up with the trends.

Whether you want to congratulate your customers on the holiday, do product placement, or organize a Commemoration of Atatürk, Youth and Sports Day social media campaign that suits your brand identity, there are several ideas for you to consider.

- Decor your brand logo with the Turkish flag. The easiest way for any business to celebrate the holiday without putting much time and effort into your marketing campaign is to upgrade your logo and make it relevant to the occasion. You can upload your Instagram profile photo or add this logo to your email header, but don’t forget to change it after.

- Share patriotic quotes and slogans. Commemoration of Atatürk, Youth and Sports Day celebrates the Independence of Tukey, so it’s a good idea to publish patriotic quotes or slogans that can motivate other people to respect the history of their country. And if you want to attract more potential customers, don’t forget to use relevant holiday-related hashtags to get your posts discovered.

- Offer seasonal deals and discounts. No matter what your product is, offering discounts and deals is a great idea to satisfy your customers’ needs. Why? People seek out exclusive offers and they feel more loyal to brands that give them a chance to save money. Moreover, national holidays are a perfect occasion to congratulate your target audience with a gift.

- Add holiday-related menu specials. Working in a restaurant business? Treat your customers with a special menu! Add traditional Turkish meals like Mantije, Kofta, or Lahmacun to celebrate the national holiday and satisfy your customers’ wants and needs.

- Show how your company celebrates the holiday. Behind-the-scenes content helps to humanize your brand and get closer to your target audience, so never miss an opportunity to show people behind your company. For example, you can take photos of your employees who celebrate the holiday and publish them on social media or just go live to keep your audience engaged.

- Send unique invitations to brand ambassadors. If you work with brand ambassadors or influencers, you can team up on this occasion and organize something massive to spark interest in your company. For example, you can invite influencers to visit your offline event and therefore attract more attendees who are interested in meeting your brand ambassadors in real life.

- Organize an Instagram giveaway. Who else loves gifts? It’s in our nature to love free stuff, so giveaways and contests attract many people, increase reach, boost engagement, and cause a buzz around your company. To celebrate this holiday, organize a giveaway dedicated to Mustafa Kemal Atatürk and offer valuable prizes your audience will love.

- Tell about your favorite sports and physical activity. Also known as Youth and Sports Day, this holiday is focused on a healthy lifestyle, so it’s a good idea to organize a roundup and ask your employees about their sports preferences. Not only do people feel connected to transparent companies, but they also share this type of content with their friends which means reaching more customers.

Colors of Commemoration of Atatürk, Youth and Sports Day

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Visual content is an important element of any marketing campaign. If you want to dedicate your promotion to Commemoration of Atatürk, Youth and Sports Day, it’s recommended to use traditional colors of this holiday that will help to create eye-catching images.

The colors of the Turkish flag (white and red) are traditional for this day. However, you can go the extra mile and use different shades to make your color palette more diverse: red, white, black, grey, currant, garnet, ruby, and salt.

Symbols of Youth and Sports Day

If you want to shape your marketing campaign around the key event’s symbols, here are just a couple of the major ones:

- The Turkish flag is the most popular symbol of this big event as it represents the power of the country.

- Images of Atatürk also symbolize the holiday. Although there are not so many photos of the national hero on the web, you can ask designers to create unique illustrations that represent the Atatürk’s landing at Samsun.

- Sports images are often used as symbols of Commemoration of Atatürk, Youth and Sports Day as they represent an active and healthy lifestyle of the nation.

Templates

The upcoming holidays