Marketing calendar 2020 June Dia dos Namorados
  • History
  • Traditions
  • Marketing Activities

Dia Dos Namorados History

The history of this celebration is quite outstanding. While even more—it’s award-winning.

In 1948 the lighters brand Clipper was looking for a way to bump up the sales a little bit during the dead summer season. Their agency, Standart Propaganda, in particular one man, Joao Doria, came up with an idea to kick off a national love holiday. He aligned it with Saint Anthony’s day and came up with the ad campaign that urged couples in love to give gifts to each other on this special date. Among all the slogans, he chose “Love is not just kisses”.

For launching this initiative Standart Propaganda has been awarded Agency of the Year, and ever since 1949 the holiday has been supported by other brands on a national scale.

Dia dos Namorados Traditions

As the third biggest spending occasion in the country of over 200 million people, Dia dos Namorados is a must-have on a calendar for a marketer who works with a global audience. Use the media opportunity that this holiday brings to win young, married, highly spending audiences.

The e-commerce shops of gifts and apparel use Dia dos Namorados to promote the “hot selection” of products. Take it forward and set several personalized homepages for different age groups and gender groups.

The LGBTQ community is a happy part of Dia dos Namorados today, but using same-sex images in the TV commercials still needs a look at the local permissions, so make sure you double-check your information with local authorities.

The topic of Dia dos Namorados makes a great hook for the user-generated content campaigns. Engage your audience in the two-way social event—for example, run an Instagram live where couples have to share pictures and tell their love stories in five words or less to win a romantic holiday.

Targeted video ads with parallel messaging make very cute Dia dos Namorados social media campaigns. To make one, split your audience in half and tell them two different halves of an interactive story. Now, encourage them to share the results with their “other half” and get the full picture.

Dia dos Namorados hashtags: #diadosnamorados #namorados #amor #namoradosparasempre

Marketing Activities for the Dia dos Namorados

As the third biggest spending occasion in the country of over 200 million people, Dia dos Namorados is a must-have on a calendar for a marketer who works with a global audience. Use the media opportunity that this holiday brings to win young, married, highly spending audiences.

The e-commerce shops of gifts and apparel use Dia dos Namorados to promote the “hot selection” of products. Take it forward and set several personalized homepages for different age groups and gender groups.

The LGBTQ community is a happy part of Dia dos Namorados today, but using same-sex images in the TV commercials still needs a look at the local permissions, so make sure you double-check your information with local authorities.

The topic of Dia dos Namorados makes a great hook for the user-generated content campaigns. Engage your audience in the two-way social event—for example, run an Instagram live where couples have to share pictures and tell their love stories in five words or less to win a romantic holiday.

Targeted video ads with parallel messaging make very cute Dia dos Namorados social media campaigns. To make one, split your audience in half and tell them two different halves of an interactive story. Now, encourage them to share the results with their “other half” and get the full picture.

Dia dos Namorados hashtags: #diadosnamorados #namorados #amor #namoradosparasempre

Colors of Dia dos Namorados

#ee3567
#9a094f
#ff5099
#c31836

Red is the primary color all over Brazil on the date of July 12th. But also it’s shades such as pink and purple. Red roses, red balloons, red hearts, red slogans, red images and red sheets are everywhere during Dia dos Namorados.

Passionate red is tastefully paired off with the innocence of white color. White lilies are considered to be the favorite flowers of St Anthony, so they’re also a fairly often thing to see around on Lover's Day.

Symbols of Dia dos Namorados

Heart shapes, heart shapes everywhere. Heart-shaped chocolates, cards, sweets, photos, and quotes flood the social media in Brazil in mid-June.

Strawberries in particular, and overall desserts. In Brazil, they do love a good dessert. It is considered a part of life as enjoyable as love itself, and inseparable from the good times with your loved one.

The Simpatias, little magic rituals performed on this day are very symbolic and would work great for the Random prize giveaway promotion on your social page or website.

Templates

The upcoming holidays