Whether you love beer or not, the Oktoberfest holiday needs no introduction. During the period of the festival, people upload thousands of photos to their social media profiles with event-related hashtags such as #Oktoberfest and #Wiesn to share the atmosphere of the beer festival.
Halloween is the scariest international holiday. And one of the most overdressed. Needless to say, that it’s one of the most intense social media activity days, that can last a week. And the most ‘instagrammable’ one for sure. So, if you don’t want to trick your customers by ignoring the fact of Halloween, you’d better treat them with an outrageous amount of marketing ideas. And candy.
In short, Diwali is an Indian version of a New Year celebration. This Hindu festival of lights symbolizes the victory of good over evil. During Diwali people enjoy spending time at home with their families, exchanging presents, eating tasty food, and watching fireworks.
Planning your January social media calendar is easy. Use the opportunity, while everyone else is still vacationing or getting back on board with their daily working routines. Make a beautiful cover picture for your Facebook group, create a couple of greeting posts and plan emails to remind users about your brand or services.
The January marketing calendar seems a bit empty for most marketers. In fact, lots of important worldwide and national celebrations are exactly in January. Besides the New Year, there’s also Chinese New Year, World Tourism Day, Orthodox Christmas (a religious holiday, according to the Julian calendar), Martin Luther King Jr. Day, and other events.
The key symbol of January is a snowdrop flower that mostly grows in Central and Southern Europe under the snow, hence the name. It symbolizes the fresh start and blooms while other flowers are still sleeping. Snowdrops usually grow in groups, so use this symbol in your social media designs and printable cards to add a bit of chic and remind users that the weather is not important when you spend time with the ones you love.
We gathered all the major events in our calendar for January to help you smartly plan marketing activities. Browse each holiday to find out dates, its history, main symbols, hashtags, and ideas for campaigns.